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LOCAL MARKET INFORMATION
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The Hispanic consumer is a critical market in Atlanta
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Georgia’s Hispanic population
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Over 540,000 in 2003 (up 23% from 2000). |
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By 2010 expected to grow by 43% to over 770,000. (HYP Network estimate) |
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Atlanta
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Over 350,000 living in 82,000 households in 2003 (+503% since 1990). |
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By 2010 Atlanta’s Hispanic population will increase to over 530,000. (HYP Network estimate) |
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Hispanic population in Atlanta’s 20-county area (2003):
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Gwinnett - 93,000 (14% of total) Cobb - 61,000 (9% of total)
DeKalb - 59,000 (9% of total) Fulton - 55,000 (7% of total)
Clayton - 25,000 (10% of total) Cherokee - 12,000 (7% of total)
14 other counties - 46,000
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| Sources: U.S. Census Bureau |
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| SPANISH SPEAKING CONSUMERS |
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Hispanics are over three times as likely to live in households of 5 or more (Hispanic households of 5 or more account for 14% of total households of 5 or more). |
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Georgia’s Hispanic median age is 12.1 years younger than White, Non-Hispanic. (Atlanta’s Hispanic median age is 11.0 years younger than White, Non-Hispanics). 57% of Hispanic households in Atlanta include children (Only 39% of U.S. Non-Hispanic households have children). |
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In the Atlanta metro area over 260,000 consumers are Spanish speakers
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53,000 speak Spanish exclusively. |
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77,000 speak primarily Spanish. |
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About 130,000 speak both Spanish and English. |
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| Sources: U.S. Census Bureau |
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| PURCHASING POWER |
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Hispanic workers in Georgia will continue to increase dramatically (+308% from 1990 to 2000); In Atlanta Hispanic workers increased 344% (Hispanics account for 6% of labor force in 2000). |
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Hispanic consumers will be more educated and affluent. Atlanta’s Hispanic school enrollment increased by 315% in 2000 compared to 10 years before. Hispanic students represent 5% of the total. |
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Hispanic annual buying power in Georgia in 2004 was $10.9 billion and expected to grow to $20.0 billion by 2009. |
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In 1999 Hispanic median household income in Atlanta was $44,276. |
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| Sources: U.S. Census Bureau; Selig Center for Economic Growth, The University of Georgia, May 2004 |
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