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Directorio en Espaņol provides greater understanding
for a faster and deeper appeal:
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74% prefer having a Spanish language directory at home |
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57% of Hispanic HH are foreign born and 52% use Spanish as primary language |
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89% of all U.S. Hispanics think and reason in Spanish |
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60% say they comprehend Spanish ads best, 55%
prefer Spanish ads |
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Sources: Columbia
University Study 2000, NCO Research 2003, Strategy Research Corp 2002
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