LOCAL MARKET INFORMATION The Hispanic consumer is a critical market in Chicago Illinois’ Hispanic population Over 1.7 million in 2003 (up 12% from 2000). By 2010 expected to grow by 25% to 2.15 million. (HYP Network estimate) Chicago MSA 1.6 million living in 414,000 households (+89% since 1990) By 2010 Cook county’s Hispanic population will increase to over 1.3 million (HYP Network estimate) Hispanic population in Chicago’s 9-county area (2003): Cook - 1.152 million (22% of total)             Kane - 120,000 (26% of total) Lake - 114,000                                             DuPage - 99,000 Will - 63,000 (11% of total)                         McHenry - 26,000   Sources: U.S. Census Bureau SPANISH SPEAKING CONSUMERS Hispanics are over three times more likely to live in households of 5 or more as the rest of the population Illinois’ Hispanic median age is 13.7 years younger than White, Non-Hispanics. (Chicago’s Hispanic median age is 13.6 years younger than White, Non-Hispanics). 63% of Hispanic households in Chicago include children (Only 34% of Chicago’s Non-Hispanic households have children) In Chicago over 1.2 million consumers are Spanish speakers Over 135,000 speak Spanish exclusively 260,000 speak primarily Spanish About 840,000 speak both Spanish & English   Sources: U.S. Census Bureau PURCHASING POWER Hispanic workers in Illinois will continue to increase dramatically (+53% from 1990 to 2000); Cook County’s increase was 37% (Hispanics account for 17% of labor force in 2000) Hispanic consumers will be more educated and affluent. Cook County’s Hispanic school enrollment increased by 54% in 2000 compared to 10 years before. Hispanic students represent 23% of the total Hispanic annual buying power in Illinois in 2004 was $31.3 billion (23% increase since 2002) and is expected to grow to $46.2 billion by 2009 In 1999 Hispanic median household income for the Chicago MSA was $41,445 Sources: U.S. Census Bureau; Selig Center for Economic Growth, The University of Georgia, May 2004