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| AD COPY |
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The content of an ad also determines the success of an advertisers' response. A larger ad allows the space needed for copy, graphics, and location information, features generally desired by the user. |
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A smaller ad that is cramped with too much information will result in poor customer response for your client. Therefore, if your client has a complex message to convey or many locations to list, it is necessary to upgrade your client to a larger ad size to insure better response andyour ability to renew your client the subsequent year. |
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| Examples of ad copy |
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Reliability of Your Firm: Years in business, association memberships, and size and scope of your firm. |
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Authorized Brands: Sales, Services, Parts, and Rentals Slogans. |
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Special Features: List unique features such as,"Delivery 24 Hours a Day". |
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Completeness of Service: Hours, Delivery, Parking, Estimates, Credit. |
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Illustration and Copy: Picture appeal, Copy arrangement. |
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Location and Area Served: Prominent landmarks, accessibility, map. |
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