| If they can't find you they will call your competitor |
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Make sure your clients program is represented in directories that reach as many potential customers as possible. |
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| Headings are like different doors to your business |
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Make sure your clients are listed under every heading for which you are authorized. Headings are there because that's where people say they look. |
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| Most buyers will not hunt for you |
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Make sure your clients stand out! Work towards being competitive in each heading as many competing businesses are listed together. |
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| Give the reasons for buyers to call you |
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Make sure all your clients ads contain the R-A-S-C-I-L factors that apply. It is their special information that will set them apart from the competition |
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| Yellow Pages Development Institute |
