LOCAL MARKET INFORMATION The Hispanic consumer is a critical market in Dallas Texas’ Hispanic population Over 7.5 million in 2003 (up 12% from 2000). By 2010 expected to grow by 25% to nearly 9.5 million. (HYP Network estimate) Dallas Over 980,000 living in 240,000 households in 2003 (+163% since 1990) By 2010 Dallas County’s Hispanic population will increase to 1.1 million (HYP Network estimate) Hispanic population in Dallas’s 9-county area (2003): Dallas - 784,000 (34% of total)             Denton - 73,000 (14% of total) Collin - 69,000 (12% of total)                Ellis - 25,000 (20% of total) 4 other counties (Henderson, Hunt, Kaufman, Rockwall) - 31,000   Sources: U.S. Census Bureau SPANISH SPEAKING CONSUMERS Hispanics are over four times more likely to live in households of 5 or more Texas’ Hispanic median age is 12.6 years younger than White, Non-Hispanic. (Dallas’ Hispanic median age is 13.0 years younger than White, Non-Hispanics). 64% of Hispanic households in Dallas County include children (Only 33% of U.S. Non-Hispanic households have children). In Dallas County 600,000 consumers are Spanish speakers 100,000 speak Spanish exclusively 140,000 speak primarily Spanish About 360,000 speak both Spanish and English   Sources: U.S. Census Bureau PURCHASING POWER Hispanic workers in Texas will continue to increase dramatically (+47% from 1990 to 2000); Dallas County’s increase was 82% (Hispanics account for 25% of labor force in 2000) Hispanic consumers will be more educated and affluent. Dallas County’s Hispanic school enrollment increased by 104% in 2000 compared to 10 years before. Hispanic students represent 32% of the total Hispanic annual buying power in Texas in 2004 was $119.3 billion and expected to grow to $175.5 billion by 2009 (Dallas: 20% = $35.1 billion) (Estimate based on Dallas population and income level) In 1999 Hispanic median household income in Dallas County was $34,111 Sources: U.S. Census Bureau; Selig Center for Economic Growth, The University of Georgia, May 2004