Sustaining foundation of any
local markteing or ad program
TV: Used for visual entertainment
Radio: Used for music and talk
Newspaper: Used for news
YP: Used to look for and buy your product or service!
You reach consumers when they are seeking to buy
Contextual selling: They are looking for your kind of product or service.
Better message recall than any other media.
A direct ROI to you-proven increases in sales and clients.
Constant Market Penetration
An in-home sales tool, working 24 hours/365 days.
The average household uses the Yellow Pages three times a week. 76% of consumers say YP influenced them to contact a business they had not considered before! (Hispantelligence ® 2004).
Consumers consider a resource and ally, not a sales intrusion
Sources: Yellow Pages industry research, Verizon Study March 2002. * Actual results may vary based on factors that include ad characteristics, market conditions, business operations. Volume is illustrative, cannot predict actual increased for ads and markets that differ from study.
