|
 |
"...Yellow Pages ads bring in more clients per dollars
than do newspaper ads." |
|
"...None of the firms made less than twice what they spent on advertising." |
|
"...The survey, he concluded bears out what many
have been saying for some time: It pays to advertise." |
|
"...The ad revenue/outlay ratios for firms that advertised only in the Yellow Pages were much higher than the average for all firms." |
