|
PROGRAMS THAT WORK
|
|
Yellow Pages... a unique medium in 3 important ways
|
 |
Buyers are looking for Sellers - how easily
can they find you? |
|
Direct Comparisons - all the competition will
be there... how do you compare... how do you
stand out... why should buyers call you? |
|
Effective Reach - Ads are reaching BUYERS.
not just groups of people. |
|
 |
|
|
Directorio en Espaņol is even more unique... it allows you to reach a significant
group of potential buyers who purchase goods and services every day but
prefer to get information using a trusted source in their language of
preference.
|
|
Sources: Yellow Pages Development Institute.
|
|
