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USA HISPANICS' PRIMARY LANGUAGE IS SPANISH
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In the U.S 28 million consumers are Spanish speakers
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Over 3 million speak Spanish exclusively |
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Over 5 million speak primarily Spanish |
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Over 19 million speak both Spanish & English |
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Of the 13+ million foreign born Hispanics,
almost 50% speak no English or speak it “not well” |
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Language is an aspect of the culture that Hispanics think is the most important to preserve
Advertising in Spanish is more effective. Messages in Spanish are 5.2X more persuasive, 57% more effective in terms of message
Spanish is an important element of the Hispanic community. Communicating with them in their preferred language is very important
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| Sources: U.S. Census Bureau; Yankelovich Hispanic Monitor 97; The Market Segment Group 2000. Simmons Study 2001 |
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