USA Hispanic households are larger and younger
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In the U.S., Hispanics are over three times more likely to live in households of 5 or more as the rest of the population
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Hispanic households are about 40% larger than the average
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The national Hispanic median age is 12.8 years younger than White, Non-Hispanics. 34.4% of Hispanics are under age 18
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58% of Hispanic households in the U.S. include children (Only 34% of Non-Hispanic households have children)
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| Hispanic household characteristics make Hispanic consumers a very attractive segment |
| Sources: U.S. Census Bureau |
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